Video: Mascot School in Tokyo

Reuters reports from a mascot school in Tokyo that teaches students dancing, walking styles and how to play to the crowd for ¥2000 an hour. In another video from the BBC, founder Choko Oohira says she is “horrified by the low standard of mascots across Japan”, and revealed that “the art is to become the character”. With the array of animal costumes on show, we imagine this mainly involves lots of frolicking, leg humping and the occasional bloodbath.

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