In a hairbrained scheme worthy of a dastardly Scooby Doo villain, the long-running and (once) prestigious Japanese newspaper the Asahi Shinbun has admitted to completely faking an interview with Nintendo president, Satoru Iwata. After Iwata rebuffed several interview requests from the paper, Asahi ran a faked interview they couldn’t possibly have thought they’d get away with anyway, saying that the paper thought Nintendo had for some reason signed off on the completely fabricated story.
Nonetheless, Asahi – which ran the story a full two years ago – only just now retracted and apologized for it. We can only assume Asahi was hoping to perform some kind of Inception shenanigans on Iwata before the story officially ran to make him think he gave the interview.
Kyodo notes this isn’t the first time the Asahi Shimbun has landed in hot water for yarase stories.
Odds are Asahi will need to give at least one more press conference about this before they can even hope to repair their reputation, where we presume the editor will shake his head and lament that they would’ve gotten away with it, if not for those meddling kids.